Split

I decided to go to the one and only, Target, to take a look at how the company markets their toy section to boys and girls.

I of course walked away with more than just pictures. (I bought something unnecessary. But, it would not be a normal trip to Target if I hadn't so, may as well continue the streak!)

Back to the topic.

The first thing that I noticed between the "girls" isle and the "boys" isle was the color scheme. The girl section was booming with pinks and purples while the boys section was blues and reds. Below are some of the pictures I took which I'll go into some detail on my thoughts.

The girls:

Here is the girls isle which has the pinks and purples, dolls, and cute outfits for your dolls.

Then theres and entire wall dedicated to Barbie.

And across from the Barbie wall, it's filled with princess gowns. The sign reads "Dream Big, Princess"

And now the boys:

A lego Star Wars wall of goodies for the boys.

An entire section for cars.

NERF GUNS!!

This is Targets attempt to have both boys and girls toys on the same shelf. Maybe someone there is catching on, that boys AND girls like to scoot!

To point out the obvious, the girls toys are geared towards getting dolled up, while the boy toys are more adventurous. I get that it may be positive to place a girls section and a boys section for the sake of being organized, but I can't really blame Target for the negative aspects of splitting the toy section. I feel it falls more onto the toy makers and them purposefully targeting either boys or girls. even though boys and girls can play with all toys, they toy companies aren't really making them gender neutral.